Redefining Lip and Skin Health

Shop Now

We wanted something better

From carefree lip health to a company that really cares, we designed a product and disrupted a mindset to make a difference across America. No more status quo.

Meet that brand that is changing it all.


You deserve the best product for lip health

We sourced over ten certifications setting the highest quality level on the market – So-B is backed by a Verifiable Quality standard, the first of its kind, that exceeds industry transparency and safety expectations.


Scientific Studies
Giving Back

Carefree and
simple delivered

We are on a mission to improve lip heath for a carefee future and give back to make the world a better place.

Free shipping

Free and easy cancellation

30-day money back guarantee

Complimentary upgrades

Hear what people are saying

"I received my first bottle. I love the schedule that came with the package."


"I received my first bottle. The mint scent was a nice surprise."


"I love So-B. I want to buy two more bottles right now."


"I received my first bottle. I'm very impressed."


Live Your Best Life

What is your So-B going to be today?

Join Our Mailing List
Receive the latest news, promotions, and updates from So-B.