Redefining Lip Health For A Carefree Future

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Traditional products don't get it, so we created one that does.
Major Allergen & Gluten-Free
Glyphosate Residue Free

We wanted something

From carefree lip health with Verifiable Quality to constant innovation and giving back, our team designed a product to change people's lives across America. Meet the brand that is making a difference like no other.

So-B - Live Wonderful

You deserve the best product for lip health

We share over ten certifications, evidence, and scientific studies – So-B is backed by the first visible Verifiable Quality standard and the first Customer Charity Donation program which gives back to make a difference.


Scientific Studies
Giving Back

Carefree and
simple delivered

We are on a mission to improve lip heath for a carefee future and give back to make the world a better place.

Free shipping

Free and easy cancellation

30-day money back guarantee

Complimentary upgrades

Hear what people are saying

"I received my first bottle. I love the schedule that came with the package."


"I received my first bottle. The mint scent was a nice surprise."


"I love So-B. I want to buy two more bottles right now."


"I received my first bottle. I'm very impressed."


Live Your Best Life

What is your So-B going to be today?

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