We wanted something better
From carefree lip health to a company that really cares, we designed a product and disrupted a mindset to make a difference across America. No more status quo.
Meet that brand that is changing it all.
You deserve the best product for lip health
We sourced over ten certifications setting the highest quality level on the market – So-B is backed by a Verifiable Quality standard, the first of its kind, that exceeds industry transparency and safety expectations.
We are on a mission to improve lip heath for a carefee future and give back to make the world a better place.
What is your So-B going to be today?