We wanted something
better
From carefree lip health with Verifiable Quality to constant innovation and giving back, our team designed a product to change and touch people's lives across America.
Meet the brand that is making a difference like no other.
So-B - Live Wonderful
You deserve the best product for lip health
We share over ten certifications, evidence, and scientific studies – So-B is backed by the first visible Verifiable Quality standard and the first Customer Charity Donation program which gives back to make a difference.
Certifications
Scientific Studies
Giving Back
Carefree and
simple delivered
We are on a mission to improve lip heath for a carefee future and give back to make the world a better place.
Free shipping