As food and drug manufacturers continue adding questionable ingredients to their products, the public is paying more attention to labels. People want to know how their health could be affected, for better or worse, by what they are putting in their bodies.
Healthy, natural ingredients are becoming a priority for many people. More consumers are choosing supplements with naturally-occurring vitamins and minerals over synthetic. They are choosing clean products, with no GMOs, artificial sugars, parabens, etc.
If there isn’t some health benefit to what a person is eating or drinking, they don’t want it, and rightly so.
The public is also paying more attention to how products affect others and the world around them. The demand for ethical, responsibly sourced products is on the rise.
With all of these new demands come a slew of impressive terms. Some are truly designed to educate consumers about what they are buying. Others are simply marketing ploys.
One of these terms is super food¸ and this falls into both categories. While it did begin as a marketing buzzword, it’s now recognized as a defining word for food that is exceptionally nutritious.
Nutritionists tend to balk at the word simply because they feel it implies that there are a few foods that, if eaten, will help prolong life. The truth is that a healthy diet requires a healthy eating pattern.
There are a few foods that experts agree are beneficial and should be a part of everyone’s regular diet. These include leafy greens, nuts, yogurt, and fish, to name a few. These are all rich in certain nutrients that our bodies need to stay strong and healthy, and they are all considered superfoods by the health community.
Super fruits is a term that has emerged as a subcategory of super food. It seems like every restaurant offers a healthy smoothie option right now, and some of the fruits they promote are very beneficial. There are plenty of vitamins and minerals that we can only get through eating or drinking. Fruits like pomegranate, acai berries, dragon fruit, avocados, citrus fruits, blueberries, cantaloupe, and more are considered super fruits.
However, there is a relatively new fruit in the super fruit world, and it could easily outrank the rest.
Myrciaria dubia, commonly known as camu camu, has begun to garner a lot of attention in the health and beauty world. The main selling point (literally and figuratively) is the fruit’s impressive vitamin C content.
Whereas one orange contains approximately 69mg of vitamin C, one half-cup of camu camu fruit contains approximately 3,000mg.
Camu camu is a berry, similar in size and shape to a grape, though it contains a pit similar to the American cherry. Unfortunately, the taste is more similar to a lime, which is why it’s rarely consumed by itself.
These berry bushes are found in South America along the Amazon River. Until recently, it wasn’t cultivated in a way that allowed for sustainability and export. It has always been found and harvested in the wild, but even indigenous peoples rarely used it as sustenance due to the sour taste.
However, there is a rich history of the fruit being used for medicinal purposes. As far back as 700 years, this super fruit was known for its ability to support health and strengthen joints. Studies have shown that it does indeed have “nutraceutical” benefits.
In addition to being a good source of vitamin C, camu camu can also provide the human body with iron, calcium, potassium, phosphorus, amino acids, antioxidants, and more. It is not just nutritionists and the health-conscious community that are excited about this, but the medical community finds this little fruit fascinating as well.
Camu camu may be able to improve the quality of life for the aging population.
These benefits are largely attributed to camu camu’s high vitamin C content.
Camu camu is also known for its ability to boost collagen production. This means it may help with sun damage and support skin health, joint health, and gum health.
Camu camu helps protect our cells from unpaired electrons known as free radicals. These can be found in the air, food, and water. Examples of free radicals include cigarette smoke, pesticides, and alcohol. Electrons like being in pairs, so if they enter our body they steal electrons from other important molecules, eventually affecting our healthy cells.
The consequence of this process is called oxidative stress. Symptoms can be observed in the typical aging process (i.e. wrinkles and gray hair).
Luckily, there is a way to stop free radicals in their tracks.
As the old adage goes, the best defense is a good offense. The most effective way to keep the free radicals at bay is by making sure your diet includes antioxidants like the ones found in camu camu.
Antioxidants are a free radical’s worst enemy, and this tiny fruit is packed with them.
Due in part to the sour taste of the fruit, camu camu is most often found in the form of powder or as part of a dietary supplement in pill form. The powder can be mixed into juice or smoothies. Pills provide a quick and easy way to reap all of the nutritious benefits that camu camu has to offer.
Studies show that camu camu loses some of its potency if stored for long periods of time, but the vitamin C content remains high. After being stored for nearly a year, one study showed that the fruit maintained about one-third of its original vitamin C content.
That is still fourteen times the amount found in an orange.
It is also important to note that this is naturally-occurring vitamin C. There is a difference between natural and synthetic vitamins, and that difference is important.
All forms of vitamin C are not created equal. Most supplements contain synthetic ascorbic acid, which is processed using genetically modified corn syrup and acetone. While it does provide the body with enough vitamin C to prevent scurvy, we can do better than that.
Synthetic vitamin C causes the body to miss out on two important elements: ascorbate and bioflavonoids.
Vitamins and minerals are made to work together, and if they are separated or created in an unnatural way, many of the benefits are lost. Camu camu is known for its high vitamin C content. However, it is the fruit as a whole—with all of its additional antioxidants, amino acids, and nutrients—that truly makes it a super fruit.
The average adult needs 65-90mg of vitamin C per day, however it is difficult to consume too much vitamin C, and experts agree that up to 2,000mg is a safe dose.
Since our bodies cannot produce vitamin C, it must come from our diet. There are hundreds of options when it comes to how we can consume essential vitamins and minerals. Oftentimes that choice begins to feel complicated and overwhelming.
There are a few things we know to look for in a vitamin supplement: clean ingredients, ethically-sourced products, and no unnecessary fillers or additives.
Now, we also know to look for a supplement that includes camu camu.
We’ve done the research, compared and contrasted numerous superfoods and super fruits, and all signs point to this little berry as being the healthiest fruit available on today’s market. The tricky part is figuring out how to use it.
We recommend looking for a clean supplement that lists camu camu clearly as an ingredient. It is even better if you can find a company that has FDA oversight and rock-solid proof that the product is conducive to clean and ethical living.
So-B fits the bill. This is a clean supplement with three active ingredients: lysine, zinc citrate, and—you guessed it!—camu camu. This little pill is designed to help with unsightly lips and promote overall health.
It is made in the United States in an FDA-registered facility, with strict quality control regulations. It’s also vegan, PETA-approved, GMO-free, and certified C.L.E.AN.
Learn more about this revolutionary product and how it can help your body stay in peak condition. Try So-B today!