Backed By Science,
Advanced By Innovation

Designed to improve lip health and shatter the stigma

We were not satisfied with the status quo, quality, or existing products, so we built something greater.

So-B combines powerful ingredients to support lip health with a purpose to make a difference in lives across America.

Support against unsightly lips for men and women






Lip Health Matters

Trials demonstrate that So-B improves lip health for better health and wellness. This trial period confirms the efficacy of So-B to promote a healthy lifestyle with positive effects against the humiliation, social stigma, or embarrassment of lip health.

Camu Camu is considered the healthiest fruit in the world by some nutritionists



Camu Camu, also known as Myrciaria dubia, is considered a Superfood with a high content of nutrients and powerful plant compounds. It is a sour, non-citrus, and cherry-like berry from the Amazon rainforest in Peru and Brazil.  



Camu Camu contains naturally occurring phytonutrients. It is immensely packed with powerful chemical compounds to support lip health and unsightly lips for better health and wellness.

Lysine is a building block for protein *



Lysine is an alpha amino acid that is used in the biosynthesis of proteins. Lysine plays an important role in proteinogenesis in the human body. * The human body cannot create lysine. It has to be obtained through diet.



When a lip blemish is triggered by an event, it needs the amino acid arginine to replicate. Lysine is thought to inhibit the absorption of arginine during the event making it unavailable to cause unsightly lips.

Flavonoids are a group of plant metabolites with cell signaling pathways



Flavonoids are abundant in plants. They are essential pigments for producing the colors needed to draw in pollinating insects. In higher order plants, flavonoids are required for nitrogen fixation and cell cycle support.



Camu camu contains flavonoids as polyphenolic molecules with a general structure of 15-carbon skeleton, which consists of two phenyl rings. These molecules provide several health and beneficial effects to support lip health.

Antioxidants to neutralize free radicals in your body *



Antioxidants are compounds that prevent oxidation. * Oxidation, through a chemical reaction, creates free radicals. Foods that are particularly high in antioxidants are often referred to as "superfoods" by nutritionists.



The sources for antioxidants can be natural or artificial. Camu camu contains naturally occurring antioxidants. They can boost immune fighting cells to support lip health, immunity, and overall wellness. *

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